IT RADIO NETWORK IS NOW FEATURING A ROUNDTABLE INTERVIEW WITH HOOVER’S ONLINE CEO PATRICK SPAIN AND INDUSTRY STANDARD EDITOR JONATHAN WEBER

LOS ANGELES, CALIFORNIA – October 31st, 2000 -- IT Radio Network, "The Voice of eBusiness," is now featuring an in-depth roundtable interview with Patrick Spain, CEO of Hoover’s Online (Nasdaq: HOOV) and Jonathan Weber, Editor of IDG’s Industry Standard publication.

During the roundtable, along with IT Radio Network host Marc Holland, Spain and Weber discussed the future of content, whether people will ever pay for it on the Web and online banner advertising.

According to Spain and Weber, content is not dead, just taking a break. "I think the notion that content is dead is way overblown and is partly a function of the faddishness of Wall Street," said Weber. "I think content on the Web has a great future."

Spain and Weber also discussed the topic of relevance as it pertains to paying for content on the Web. "I don’t think it’s about relevance. I think it’s about trying business models," said Spain. "If you can help people in some way, preferably one that involves money, then you can get paid for it."

Spain and Weber also discussed the fall of online banner and click-through advertising rates. "I think they’re an underrated to build brand and I don’t think they’re dead at all," said Spain. "I think they’re going to change in terms of how they’re viewed and may take different shapes, they may be interstitial, and they may have, you know, lots of smoke and shiny mirrors and things. But they’re going to stay."

This interview and many others are available free online in RealAudio and text at http://www.itradionetwork.com.

To access the Patrick Spain/Jonathan Weber roundtable directly, visit http://www.itradionetwork.com/scripts/spainweber.cfm

About IT Radio Network

IT Radio Network is an online audio business magazine that features a variety of tech trends, company spotlights and one-on-one interviews with the people reshaping the world of technology. The site is produced by Sky Radio, which produces radio programs for online magazines, a network of corporate Web sites, several major airline carriers and CEOLive.com.

Interviews also currently available on IT Radio Network include WWF Entertainment (Nasdaq: WWFE) FreeMarkets (Nasdaq: FMKT), Handspring (Nasdaq: HAND), WebEx (Nasdaq: WEBX), PeopleSoft (Nasdaq: PSFT), Corio (Nasdaq: CRIO), Xpedior.com (Nasdaq: XPDR), 24/7 Media (Nasdaq: TFSM) and Author Faith Popcorn.

Contact:
Ann Given
IT Radio Network
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ag@ceolive.com