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Northwest Airlines
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Northwest Airlines is the world’s fifth largest airline, and together with its global travel partners serves over 750 destinations in 120 countries on 6 continents. The U.S. system spans 49 states and the District of Columbia.
Hub cities: Amsterdam, Detroit, Memphis, Minneapolis/St. Paul and Tokyo
All Destinations (not including those with codeshare partners):
- U.S. – All major cities in 49 states and the District of Columbia
- Canada – Calgary, Edmonton, Montreal, Saskatoon, Toronto, Vancouver, and Winnipeg
- The Caribbean and Mexico – Acapulco, Cancun, Cozumel, Grand Cayman, Ixtapa/Zihuatanejo, Liberia Costa Rica, Los Cabos, Mexico City, Montego Bay, Puerto Plata, Puerto Vallarta, St. Maarten, and San Juan
- Europe – Amsterdam, Frankfurt, London, Oslo, and Paris
- Asia – Bangkok, Beijing, Delhi, Guam, Hong Kong, Kaohsiung, Kuala Lumpur, Manila, Mumbai, Nagoya, Osaka, Saipan, Seoul, Shanghai, Singapore, Taipei, and Tokyo
IFE Destinations:
Media exposures for both Audio and Video will be on all international flights, as well as domestic flights to and from Hawaii, and flights in and out of NW’s hub cities and gateway locations of New York, Los Angeles, San Francisco, Boston, Seattle, Portland and Honolulu to international destinations.
IFE Statistics for AUDIO and VIDEO media:
Cycle: Monthly
Number of flights: Average apx. 2,880 flights per month
Passenger Reach: Average apx. 700,000 passengers per month
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Passenger Demographics:
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AGE:
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| Male / Female |
48% / 52%
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| Age 25-49 |
60%
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| Age 35-54 |
53%
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| Median Age |
43
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| Average Age |
45
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EDUCATION:
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| Bachelor Degree+ |
43%
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Index 182
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| Postgraduate Degree |
19%
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Index 240
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OCCUPATION:
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| Professional |
17%
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Index 161
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| Managerial |
20%
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Index 181
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| Executive |
20%
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Index 202
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HH INCOME:
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| $75,000-$99,000 |
16%
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Index 127
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| $100,000-$149,000 |
16%
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Index 147
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| $150,000-$199,000 |
7%
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Index 189
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| $200,000+ |
9%
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Index 346
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| Median HHI |
$72,000
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| Average HHI |
$87,500
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Source: DMX Inflight / Northwest Airlines 2005
