Sky Radio Network

Delta Air Lines

Quick Facts

94,046,610 Annual Enplanements, more than any other airline.
8.6 Million Passengers per two month cycle
More than 5,350 total daily flights.
Program repeats every 90 minutes.
Delta does not feature Video On Demand, so the Radio audience is larger than on other carrriers.

ENPLANEMENTS¹: 120,000,000

PERSONAL:

Male: 53%

Female: 47%

Median Age: 49.7

Graduated College: 60%

Post Graduate Degree: 17%

INCOME PROFILE:

Median Household Income: $90,030

50,000 - 59,999: 10.3%

60,000 - 69,999: 8.5%

70,000 - 79,999: 9.3%

80,000 - 89,999:
6.9%

90,000 - 99,999:
4.7%

100,000+:
39.1%

ENTERTAINMENT:

85% of Delta's passengers use the Internet for business or pleasure.

95% of all business travellers do not consider work their first priority during flight.

65% bought home entertainment electronics recently.

77% purchased mail-order items recently.

42% bought personal computers or software recently.